Sticking to our ‘no jargon’ mantra, we want your experience with us to be as simple as possible, without sacrificing on quality. We have created a simple 5-step process for how we typically work with our clients. This process is completed after an initial conversation about what you are hoping to achieve. Knowing what your expectations are is a very important starting point.
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1
gap analysis
If it works, don’t fix it. When you’re already doing something well, there’s no point in spending time and effort to change it. At this stage we will look for gaps in your existing sales and marketing strategies. Identifying these areas will allow us to spend time on the right things.
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2
apply data
Once we have identified the gaps, we will take all available data to start to make sense of what needs to be done. Depending on what type of strategy we are working on, we may use things like website data and sales numbers, just to name a few. We are big believers that the numbers are telling a story that we need to listen to.
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3
develop strategy
We now have all the pieces to the puzzle and it’s time to put it together. We will take everything we have learnt and create a strategy that fills in the gaps. Our initial strategies will take a holistic approach (i.e. what we would do in a perfect world), where we can then pick areas to focus on in the immediate future.
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4
collaborate
While we have a lot of exposure working with many marketing and sales teams in different industries, you are the expert in yours. At this stage we will discuss the intricacies of the strategy with you and ensure it translates well to your business.
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5
execute strategy
Now it’s time for the fun part! We will coordinate with all relevant parties to get your strategy executed within the agreed upon timelines.
I have worked with Kate and Trent since 2013. I have confidence that they will deliver what I need and never sell me something that I do not. Their process is clear and they always deliver on what we have agreed to budget.
frequently asked questions
Yes! Our process is something that we find works well for most businesses, but we don’t have to apply it to every situation. Get in touch and we can talk through your requirements.
Every project is bespoke and we have to take into consideration what your internal capabilities are before we can price out your strategy.
It depends on the project. Once your strategy is agreed, you can decide on one-off projects or ongoing work.
That’s great! We work with any team – internal or external. It can be anything from upskilling your team to working alongside them on a project.
Our intention is to always present best practice, but we are happy to look into any of your suggestions to make sure it works for your business.
We’re both based in Sydney working remotely. If you’re in Sydney we will make every effort to meet in-person. If you’re out of state and your project requires in-person collaboration, we will agree that as part of the strategy.
All the work mentioned on our website is done in-house. If you need any complimentary services (website development or content creation for example), we have partners we can recommend. We will always work alongside them to ensure the strategy is executed as agreed.