How you can lower your Google Ads CPC

As effective as Google Ads can be, they are becoming increasingly expensive. Here are 5 ways to reduce your CPC (cost per click), to make Google ads more cost-effective.

1) Keep it relevant

The most successful PPC (Pay Per Click) campaigns have been the ones that remain focused. Keeping your ad groups keyword specific, will give you the best results. It is perfectly acceptable to run numerous different ad types, but all must be relevant to one keyword. You must also have different landing pages for this keyword and ads. Make sure the messages of the landing pages are consistent with those of the ads.

2) Quality Score

You will be happy to know that if your ads are considered relevant by Google then you will get a higher quality score. The higher the quality of the ads that you are creating for your target keyword, the higher your CTR (click-through rate). As this rate goes up, your quality score goes up accordingly, your ads ranking will increase and your CPC will lower.

3) Click-Through Rate

One of the major benefits of PPC (Pay Per Click) marketing is how fast it is. You see the benefits of your works quickly and can plan the next stage of your marketing strategy accordingly. One of the most effective methods of reducing your CPC is to create new ads to compete with your successful ones. This will help increase your CTR and reduce your CPC.

4) Reduce your bids

Once you have completed the first three steps, the next thing you need to do is to gradually reduce your CPC bids. As you do this make sure your average position doesn’t change. This method will allow you to reduce your CPC or a gradual scale and keep everything else the same. Google’s automated systems cannot fully be trusted to do their job. It is only to charge you a cent more than the ad below you. Sometimes you need to weight the scales in your favour.

5) Scheduling and location

Anyone who has some experience in marketing knows that keywords are not the only key to a successful campaign. There are other ways to adjust your bids to try to lower your CPC.

These are some other factors to consider:

• Location – Try to target different locations to see which brings in the highest rates of conversion, while still maintaining a good CPA. It should be commons sense to drop the locations that are under-performing.
• Device – Focus your advertising campaigns on the devices that offer the highest conversion rates.
• Optimise your schedule – Only place ads at the times and days that work for you.

When you are more focused on the finer details of the campaign you will be able to drop the areas that are underperforming and decrease your CPC’s by converting a higher percentage of customers. If you increase your bids during the times when your ads are performing highest, this will make your ads more visible and increase conversion rates.

The key to successfully reducing your CPC is to reduce the number of people who are just wasting your time.