Whether a business has just started or is a well established brand, business improvement helps any business leader to understand their business and decide how to start, grow or develop. Unless you do not want to drive your business forward and have nothing more to do there is always room for business improvement.
what can we help with?
product development
We can take an idea and make sure it is viable as a product both financially and for scale.
product to market
We will put together a clear strategy of each step that needs to be taken to get the product into the market and selling well.
product launch
If you are looking to launch your product with a marketing campaign we will set up the strategy and help you to run the launch.
SWOT analysis
We will help you to assess the Strengths, Weaknesses, Opportunities and Threats at any stage of your business life cycle.
business efficiency
We will help you set up the infrastructure in your business to make sure you are getting the most out of your product and team.
internal processes
We can review and update your internal processes to ensure they are working as optimally as possible.
what is business improvement?
At a basic level, business improvement is looking at your current business and understanding what is working and what is not. Taking a moment to look at this in detail and agreeing what is working well and what could be improved is a good start to improving any business.
why do I need business improvement if I am successful?
Most small businesses are started by entrepreneurial-type people who have a knack for selling their product. When it comes to expanding and allowing other people to sell or manage certain aspects of their business, it can become tricky. Knowing what a business is doing well and what needs to be developed for growth is an important step.
In some instances you might not know what is going right or wrong with a product or process because ‘this is the way we have always done it’. Getting a fresh perspective on how to do something can identify areas of improvement and may confirm that it is the best way to move forward.
what if I don’t want to grow my business?
A lot of small business owners get swept up in the idea that growth is the only way to demonstrate success. If you are not keen to grow the company more than you already have, the next thing to do is improve on what has worked for you. This is a process of looking for efficiencies to improve the overall experience for your customers and employees.
creating an environment where people want to work
One of the biggest assets you have is your team and how they are representing your business. The key for any business is knowing the type of person you want to employ and ensuring they want to work for you. Creating a culture that people want to work in helps ensure you are getting the most out of your staff.
finding your business gaps
Marketing is never about what you’re meant to do. It is almost never correct to take a marketing strategy that worked for one business and apply it to another. They can be used as a framework, but the details have to change to apply to the business in question.
You need to find your gaps and fill them. Business Improvement can be a simple roadmap to help you find the gaps and understand next steps.
how we work
To simplify your experience, we typically follow our gap analysis process to determine the best strategy for your needs (see below). We will happily work with you on a custom project outside of our process.
I have worked with Kate and Trent since 2013. I have confidence that they will deliver what I need and never sell me something that I do not. Their process is clear and they always deliver on what we have agreed to budget.
